MARSCHALEK ART MANAGEMENT is an internationally operating communication agency based in Vienna and was founded in 2020 by art historian and cultural manager Paula Marschalek. She has worked in renowned cultural institutions, such as Kunsthistorisches Museum and MAK, gained experience in the art market at a young gallery, and from September 2019 to March 2020 she completed a cultural management scholarship at the MAK Center in Los Angeles, USA.

In a creative, new, and versatile way, Marschalek Art Management connects people with contemporary art, artists, culture and other projects in the creative field. In addition to classic PR methods, and social media communication, Paula develops individually tailored communication strategies and consultations for artists and cultural professionals. Furthermore, she offers support for emerging artists with art management tools. Through talks, texts, guided tours, and experimental formats, she tries to make the art business more low-threshold and also to catch the public. Through a holistic approach, Marschalek Art Management aims to inspire people and develop strong stories together with our clients.


We work with collections, art-specific associations, galleries, international networks, artists, and cultural workers. Learn more about the services!

Press & PR
“creating value through communication”

Marschalek Art Management offers classical PR methods, specialized for art and culture. The tasks include: conception & creation of press kits, press mailings (online, TV, radio), organization of photo shoots, organization and realization of press conferences or events, follow-ups, press reviews and clippings.

Social Media Communication
“using the power of social media”

A major part of our work is developing strategies and content for social media. The tasks include: business page optimization, community building, content strategy, content development and monitoring.

Project Management


Art Writing & Texts
“writing about art & culture“

Writing about artists, artworks, exhibitions or events in the art world, is a great way to communicate to give a voice to the global art community.

“talking about art & culture”

Artist Talks provide insights into the artists’ work, tell us about contents or processes, and make an important contribution to the communication of art. Paula Marschalek is invited to do Artist Talks, but also Opening Speeches.

Art Communication – Tours
„opening the world of art through communication“

In collaboration with and on behalf of fair organizers, galleries, museums, companies or individuals, private tours are developed to use art as a communication tool and to inspire people with art.

Art Communication – Events
„opening the world of art through communication“

Marschalek Art Management connects with Special events in different forms (Studio Dinner, Studio Visit, Network Events) connecting artists with people interested in art and professionals in the sector.

Workshops & Webinars
“basics of art management“

Marschalek Art Management offers workshops & coachings (social media, crowdfunding) that are designed to make life easier for artists & creative professionals.

Individual Booklets

Accompanying exhibitions or larger projects, booklets provide other insights and more detailed information. The focus is on documenting the project in order to carry it beyond the exhibition space.

Previous booklets
– Sexualisierung & Selbstbestimmung (Julia Bugram & Gloria Dimmel)
– The Female Landscape: Rethinking the Body through the Photographic Image and Beyond
– Beyond Borders (Kinga Jakabffy)
– New Beginnings 

Design: Isabella Fürst